WebIn Denmark, as in many other European countries, biotechnology continues to be a much debated and controversial issue. The article takes its starting point in this debate, investigating how metapho... WebAug 15, 2006 · News coverage of biotechnology is rich with metaphors, expressing the hopes as well as the fears and uncertainties of this rapidly advancing field. In analysing the constructions and productions of risk, scholars can learn much from a study of the role of metaphors in news and other media. News items often include a mixture and clash of ...
Biotech as
WebThe concept of metaphor, for example, has been successfully applied to discourses about biotechnology (Holmgreen 2008), to marginalized communities (Adelman and Frey 1997) and to persuasion... WebJun 21, 2024 · Methods. The underlying assumption of our investigation is that leading metaphors in media reporting contribute to shaping public perceptions and assessments of emerging biotechnologies by framing and structuring related discourses and creating powerful images of actors and (possible) products within these fields [2,17,24].Following … how to take care of a pulled back muscle
Advertising Agricultural Biotechnology: Metaphors and Controversial ...
WebThe terminology of specialised knowledge, like that from the field of biotechnology, undoubtedly contains metaphors. In the discourse related to scientific dissemination and the mass media, the use of metaphors is more original which makes them more attractive as strategies to increase the intelligibility of concepts and to stimulate layperson ... Webconcerning biotechnology were determined. These 77 metaphors were divided into five as seen in Table 3. Approximately one of every two (135/77) preservice teachers who participated in the study produced a different metaphor about biotechnology. The metaphors produced by the preservice teachers are given by categorical headings in … WebDec 10, 2024 · Metaphors of machinery and computation abound within biology, from ‘genes as code’ or ‘biological chassis’ to ‘microbial cell factory’. These metaphors are especially prevalent in mainstream media science communication and in science education. ready mix plaster rate analysis